A principal internet marketing research business recently published their small firm guidebook to lead and buyer demand creation. Whilst all of the content in this description is not essentially relevant to the real estate industry, there are many lessons that can be implemented by real estate real estate agents and brokers to briskly accelerate their revenues.

One of the chief conclusions of the report was that apart from social networking, utilizing live webinars are one of the a good number effectual ways to pull towards you leads on-line. This information is wonderful for hungry brokers for the reason that while not complicated, the equipment for webinar is very underutilized in the real estate space. As a consequence, there is a enormous opportunity for segregation for the REALTOR that has webinar in their bag of accessories.

As a place of demarcation, video and webinar are terrific, but how would you use them as a real estate specialist? Well, for those of you that host neighboring meetings to teach you community and in turn gather leads, going online may present an easy way to reach a much broader section of your community. For those agents that don’t apply this process of lead generation, creating a brief webinar to promote a specific segment of consumers or sellers in your district may allow you to connect with many prospective clients that you would otherwise not be able to touch. In addition, by using the webinar as a lead capture tool, you can drastically reduce your overall cost per lead as online marketing costs a fraction of direct mail or vicinity farming.

So how would you go about developing and advertising a webinar, and how would it fit into your other lead generation activities?

To provide an explicit example, suppose that you presently serve an vicinity where values are depressed, but property is being sold by short sales. What you could do is produce a thirty minute PowerPoint presentation that goes over the short sale procedure, what the steps are to construct a short sale package, and the relative risks to credit and capital sellers may face.

Next, you would choose a webinar service on which to present the webinar. I recommend GoToMeeting. Conversely, if you are looking for low cost, DimDim is free. Schedule your webinar and begin marketing the event. Be sure that you add the link to the invite to your website, and have your web page manager add the invitation to your home page. If you have a list of contacts you are already sustaining, invite them to the event.

When you have created the webinar, or at least finalized the topic, contact a few neighboring businesses and see if they will place flyers selling the webinar in exchange for you offering coupons or other discounts for their service on either the thank you page of your webinar registration. The ideal situation is if your neighboring businesses can provide something of usefulness that you can give away to webinar attendees as it adds significance to your presentation and cross promotes other businesses in the community.

In addition, either construct door hangers or a direct post piece that goes out to the neighborhood that you are currently farming inviting homeowners to the event. This piece of the promotion may sound expensive, but keep in mind that if you can catch their digital information, your cost for drip marketing goes down exponentially. A large amount of your prospects are in the market to sell at this very moment, but almost all of them will be trying to sell sooner or later. If you capture their information now, you can manage online marketing instruments to remain top of mind until they are ready to sell.

Send multiple emails inviting prospects to attend your presentation, and remind those who registered to show up.

On the day of the presentation, be sure to login early and address any bugs in the system. Go through your presentation and address any questions that may arise through online chat or email. At the conclusion of the presentation, have a clear and concise offer and call to action so that your prospects know what the next steps are to manage your services.

In conclusion, be sure that you construct a follow up email for those who attended as well as those who did not. Include your call to action and an offer that will help your prospects take the next steps to contact you in both of these and remind everyone where online they may view the archived video.

A few days later, send out your e-newsletter letting each person in your email list know that your recent webinar was a success. Include a review of the topic discussed, a link to the archive, and an overview of what you offered in the presentation. By going through this process, you will the majority likely attract a number of new clients as well as hundreds of new prospects that you can court until they are ready to buy or sell.

Visit the Rainmaker Masters Circle REALTOR promotion website to learn the best practices and how to attract more listings and close more sales.