An investment banking presentation can put the reader to sleep, especially potential investors. Page after page of printed information, charts, graphs. Who has time to study and evaluate so much information? Certainly not me! I just throw it into the wastepaper basket, unread. Someone spent uncountable hours laboring over this information, but I don’t care. I don’t have time to spend reading. The day of the paper investment banking presentation may be over, however, to be replaced with the video presentation.

Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length sales brochures from your competitors. What does he do with them? He thumbs through them, heaves a sigh, and tosses them in with the Styrofoam cup and donut wrapper. How can you be seen? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect wont take time to read. You can tell your story in pictures and bring it to life for the viewer. You can take them on a virtual tour of your facility. You can introduce your people to them. And all of this can be made available just through your web site. With a video on the web, the viewer can see your video whenever is convenient, and as often as he likes.

A similar unread paper presentation is the annual report. Annual reports are required of public companies and are based on data that has intrinsic interest. But, no matter how innovative the design or how beautiful the photography, they still consist of words to be read. You can be ahead of the pack if you re-envisage your annual report as an innovative video annual report. Bring your dull data to life. Bring your people into visibility. Make your readers wake up and pay attention.

Third is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can show your people, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. Your prospects will see a living representation of your company, its people, and its offerings.

The company that designs and executes your video can also promote it through a widely distributed press release containing a hot link back to your video. An e-mail message can be sent to 50,000 qualified prospects. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.

This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while eliminating disadvantages.