There is one very simple rule to remember when it comes to real estate marketing. It’s not long, it’s not complicated, it’s really not more than one sentence. That rule is: the primary purpose of all your real estate marketing should be to generate real estate leads. It doesn’t have to be your only purpose, but it should be your main purpose.

You may feel pressured to remortgage the house and other properties that you own, but you aren’t 100% sure that it is the right move financially. If you decide to remortgage your property in the end, here is some advice on what you should and shouldn’t do to make your remortgage a lot easier.

Equity Now more than ever the existing equity in your home pays a key factor in determining whether or not you are qualified. Your home value is determined by the recent activity in the surrounding market. What have similar homes in your area selling for with in the last 3 months? The increasing number of foreclosures in most areas are driving home prices down. Lenders look to see what they could sell homes they are lending money on if the home owner ended up defaulting and they were forced to sell. (Banks do not want your home. But they take measures to value it properly in case they end up with it.)

In the United States right now, foreclosure rates are higher than they’ve ever been. Homeowners are literally fleeing their homes and letting the banks deal with what they leave behind. Since banks are in the banking business and not the real estate business, they don’t really want the houses back. If you’re in a place where you think you’d be better off leaving your home because you can no longer afford your mortgage payment, you should first look into one of the many programs available to you! It IS possible to re-work your mortgage loan to better suit your financial needs.

Many Realtors ask us how to prepare an accurate Comparative Market Analysis. The following is an outline of presentations given at Realtor Training Sessions.